Professional Copywriting

Advertising

  • Wrote and designed Forest of Reading Advertising in Audience-Specific Magazines – Version 1 + Version 2

Email Newsletters + Marketing

  • Wrote customer-only monthly newsletters for the Forest of Reading program, Canada’s largest recreational reading program. Maintained an average open rate of 39% and an average click rate of 11%.
  • Improved and revamped renewal notices for membership program, which have an average open rate of 53% and an average click rate of 43%

Public Relations

Promotional Toolkits

  • Wrote and created a Publisher Toolkit to help promote the virtual Forest of Reading Awards through Canadian publishers such as Scholastic Canada, Dundurn, and Penguin Teen Canada (May 2021)

Crisis Communications during COVID-19

  • Led communications during the COVID-19, collaborating with staff remotely in developing and writing business continuity messages, maintaining webpages and resources for membership through the lockdown and developing a crisis communications plan.

Fundraising

  • As a member of the Board of the Directors for The Word On The Street Toronto, I supported fundraising efforts, including writing fundraising posts on Linkedin.
  • Wrote and created Out of Home Ad and wrote and produced Call to Action Video for the I Read Canadian Fund. Hit fundraising goal for the I Read Canadian Fund and ROAS of 400% in less than 4 weeks with an integrated marketing plan with out of home advertising and call to action video.